How an organization – particularly
a hospital -- handles crisis may influence how the public perceives
them for many years to come. It is essential therefore that
such emergencies be managed intelligently and forthrightly with
the news media, medical staff, employees, the government and
the public-at-large. First, one must recognize the “warning
signs” that almost invariably emerge when crisis is near.
Article: CRISIS MANAGEMENT: WHAT TO DO
test for any hospital executive lies in managing crisis.
A hospital crisis, by definition, is unexpected and unpleasant.
No organization seeks it out; no CEO desires to face it. While
crises can come in a variety of flavors – natural disasters,
lawsuits, white collar crime, massive layoffs, personal tragedies,
etc. – the “do’s and don’ts” in
handling crisis rarely vary.
Article: CRISIS MANAGEMENT: WHAT NOT TO DO
dealing with crisis requires special management acumen, often
what you “don’t” do
is equally important as what you “do” do. Herewith
then are the half dozen “to don’ts” of crisis
Article: DEALING WITH
The essence of the practice of public relations is
dealing with the media.
Most CEOs understand all too well that they need advice in
dealing with the press. So they seek “press experts” to
lead their organization’s PR operation. Dealing with
the press is dangerous, especially during a crisis situation.
Anything you say can be quoted as policy. And there is nothing
quite as scary as seeing your words, affixed to your name,
splashed across the morning paper. Here are a few considerations. More >>
Article: YOU'RE ON THE
One of the best and most cost-effective ways to convey
your message to the general public is to deliver it in person
as a guest on a television or radio talk show or newscast.
doing, you will become a show-biz personality. This entails
some do’s and don’ts.
Assuming that you are considering
such a step for the first time, the following hints may prove
useful to you. More >>
Article: THE CRITICAL
FIRST STEP OUT OF CRISIS: CONVINCING THE STAFF
“This hospital is losing $2 million a year,” laments
Chairman Throckmorton. “And there’s not a person in
this room who doesn’t realize that a good part of the problem
is that we’re not getting our story out. Clearly, we’ve
got to spread the word and we've simply got to start advertising.” More >>