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Transparency: How Much of a Good Thing?

In this monograph written for the American Hospital Assn.’s Center for Healthcare Governance, Steve Rivkin and Fraser Seitel explore the movement toward greater transparency throughout healthcare.

The Practice of Public Relations

By Fraser Seitel

This is the 11th edition of The Practice of Public Relations, the leading public relations textbook in the world, used by more than 300,000 students at 200 colleges and universities. It will tell you just what you need to know about crisis management, reputation management, dealing with external and internal audiences – and much more.

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TV Appearances
Fraser Seitel is a frequent contributor to television programs on a range of crisis topics.
 

Fraser Seitel, Managing a Public Relations Scandal, Canadian Broadcasting Co.

Fraser Seitel, Politicians Moving on from Scandal, CNN
Fraser Seitel, Italian Prime Minister's PR Nightmare, Fox News
Fraser Seitel, Tips for Tiger Woods, Fox News
Fraser Seitel, BP Cleaning Up Its Image, Fox News
Fraser Seitel, Rebuilding GM's Image, Fox Business

Article: RECOGNIZING A CRISIS
How an organization – particularly a hospital -- handles crisis may influence how the public perceives them for many years to come. It is essential therefore that such emergencies be managed intelligently and forthrightly with the news media, medical staff, employees, the government and the public-at-large. First, one must recognize the “warning signs” that almost invariably emerge when crisis is near. More >>

Article: CRISIS MANAGEMENT: WHAT TO DO
The true test for any hospital executive lies in managing crisis.
A hospital crisis, by definition, is unexpected and unpleasant. No organization seeks it out; no CEO desires to face it. While crises can come in a variety of flavors – natural disasters, lawsuits, white collar crime, massive layoffs, personal tragedies, etc. – the “do’s and don’ts” in handling crisis rarely vary. More >>

Article: CRISIS MANAGEMENT: WHAT NOT TO DO
While dealing with crisis requires special management acumen, often what you “don’t” do is equally important as what you “do” do. Herewith then are the half dozen “to don’ts” of crisis management. More >>

Article: DEALING WITH THE MEDIA
The essence of the practice of public relations is dealing with the media.
Most CEOs understand all too well that they need advice in dealing with the press. So they seek “press experts” to lead their organization’s PR operation. Dealing with the press is dangerous, especially during a crisis situation. Anything you say can be quoted as policy. And there is nothing quite as scary as seeing your words, affixed to your name, splashed across the morning paper. Here are a few considerations. More >>

Article: YOU'RE ON THE AIR
One of the best and most cost-effective ways to convey your message to the general public is to deliver it in person as a guest on a television or radio talk show or newscast.

In so doing, you will become a show-biz personality. This entails some do’s and don’ts.

Assuming that you are considering such a step for the first time, the following hints may prove useful to you. More >>

Article: THE CRITICAL FIRST STEP OUT OF CRISIS: CONVINCING THE STAFF
“This hospital is losing $2 million a year,” laments Chairman Throckmorton. “And there’s not a person in this room who doesn’t realize that a good part of the problem is that we’re not getting our story out. Clearly, we’ve got to spread the word and we've simply got to start advertising.” More >>