Mr. Seitel founded Emerald Partners, a communications consultancy, in 1992. He has a diverse background in public affairs, public relations, journalism, marketing and corporate identity.
Together with his late partner, Steve Rivkin, Mr. Seitel has worked for more than 100 not-for-profit and for-profit hospitals in 22 states. Clients have ranged from 70-bed rural hospitals to 2,000-bed, multi-hospital urban systems.
Mr. Seitel focuses on public relations strategy, crisis management, media and presentation training, and financial and investor relations.
He has been a communications counselor, lecturer, TV commentator and teacher for 40 years, and is a prominent public relations author. He has also served as senior counselor for corporate and financial communications at Burson-Marsteller, among the world’s largest public relations agencies.
In August 2006, The New York Observer wrote of Mr. Seitel’s work in behalf of Brooke Astor’s grandson, who brought a lawsuit against his father, “Young Philip Marshall has, in his seeming silence, maintained a semblance of the family dignity both by not grandstanding outside the family manse and by using the reserved Mr. Seitel. Mr. Seitel never appears to be playing to the cheap seats -- he manages publicity without much in the way of fingerprints.”
In 2000, PR Week named Mr. Seitel “one of the 100 most distinguished public relations professionals of the century.” He is the author of The Practice of Public Relations, now in its 13th edition, the leading public relations textbook in the world, used by more than 300,000 students at 200 colleges and universities. He is also the co-author with Steve Rivkin of IdeaWise, published by John Wiley & Sons in 2002, and with John Doorley of Rethinking Reputation, published by Palgrave Macmillan in 2012.
For more than a decade, Mr. Seitel has served as an Adjunct Professor in Public Relations at the New York University School of Continuing and Professional Studies. In 2010, he was awarded the school’s Teaching Excellence Award.
Mr. Seitel has been a frequent television and radio contributor. Among other programs, he has appeared on ABC’s Good Morning America, CBS’ The Early Show, Fox News Channel’s Studio B, America’s Newsroom, The O’Reilly Factor, Fox and Friends, Special Report with Brit Hume, At Large with Geraldo Rivera, Weekend Live with Tony Snow, On the Record with Greta Van Susteren, Your World with Neil Cavuto, and Live Desk with Martha MacCallum; MSNBC’s Scarborough Country, Rita Cosby: Live and Direct, The News with Brian Williams and Nachman; CNBC’s CNBC Reports and Wall Street Journal Report;CNN’s Headline News, Paula Zahn Now, Inside Politics with Judy Woodruff and Larry King Live; and National Public Radio’s On the Media.
Mr. Seitel was a communications manager with The Chase Manhattan Bank for two decades. As the bank's senior vice president and director of public affairs, Mr. Seitel was responsible for Chase's financial communications, public relations and philanthropy. He personally counseled three generations of Chase chief executives – David Rockefeller, Willard Butcher and Thomas Labrecque.
In addition to his work with hospitals, Mr. Seitel has provided communications counsel to hundreds of corporations, non-profits, trade associations and individuals.
He has also been a columnist for forbes.com, fortune.com and odwyerpr.com Mr. Seitel holds an undergraduate degree in journalism, a master's degree in speech communications, and an MBA from New York University.